In a now-classic paper from 1974, the American economist Richard Easterlin used survey data to show that aggregate levels of subjective life satisfaction in the US had not risen in line with post-War economic growth this result was termed the Easterlin paradox: richer people at any given point in time may be happier, but as we all get richer, we dont all get happier. Easterlin attributes this paradox to the importance of relative income to well-being. Once a certain absolute level of income is reached, gains in well-being are only due to having higher income relative to other people, not simply from having higher income per se.
These findings have been widely replicated in the empirical literature, but they have not gone unquestioned. A 2008 research paper by economists Stevenson and Wolfers has cast doubt on whether the Easterlin paradox holds in general for all countries. But here, Easterlin argues, based on previously unpublished results, that this interpretation of the data is incorrect and that economic growth has not, in most countries, been associated with increasing life satisfaction.
This debate will doubtless continue as more and better data are collected. But there are some key reasons why economic indicators fail to give a true picture of national well-being.
Even where increases in well-being are observed, the magnitude of any increase is small even in those countries where it may be statistically significant. Increases are not observed in all countries where they might be expected no-one makes the case that life satisfaction has risen in the US, for instance, and there is evidence that US women have actually become less satisfied since the 1970s.
A review of the extensive research in this area suggests that only a small proportion of the variation in subjective well-being is attributable to material and environmental circumstances perhaps as little as 10 per cent. Around 50 per cent is due to relatively stable factors such as personality, genes, and environment during the early years and 40 per cent is linked to the intentional activities in which people choose to engage: what they do and how they behave (both on their own and with others), their attitudes to the events in their lives, and the sorts of goals they are motivated to pursue.
Modern economies are organised explicitly around the need to increase GDP, with relatively little regard for how it is distributed; business models are predicated on maximising profits to shareholders; and people are led to believe that the more disposable income they have and thus the more they consume the happier they will be. But economic indicators tell us nothing about whether people are in fact experiencing their lives as going well. There is a pressing need for a better, more direct way to measure societys performance against its overarching goal of improving well-being.